URUMQI, June 10 (Xinhua) -- Northwest China's Xinjiang Uygur Autonomous Region received around 3.84 million tourists during the three-day Dragon Boat Festival holiday, a year-on-year increase of 43.25 percent, the regional department of culture and tourism said Monday.

The tourists have brought nearly 3.9 billion yuan (564 million U.S. dollars) in tourism revenue to the region, a yearly increase of 55.36 percent.

About 2.8 million visits came from tourists within the region, an increase of 45 percent from a year ago. The number of non-local tourists also rose dramatically by 38 percent to 1.04 million, which brought in tourism revenue of nearly 3 billion yuan.

Urumqi, the regional capital, received more than 1.25 million visits during the three-day holiday, up 92.4 percent year on year.

In addition to traditional festival-related activities, self-driving tours, fruit-picking and sports activities have also drawn a growing number of visitors this year.